About me
Arsen Avetisov
I began my career as a physician — an ophthalmologist, restoring people’s sight. Today, I help them gain something greater: vision.
The path from medicine to narratology was not accidental. Working with perception at a physiological level led me to a deeper question: why do people see the same reality, yet interpret it — and act on it — so differently? Why do some decisions lead to growth while others, with identical data and conditions, lead to dead ends? The answer lay not in information, but in meaning.
Roles and affiliations MD, Ph.D. · Expert in Applied Narratology and Narrative Intelligence Development · Strategic Consultant · Coach and Mentor · Keynote Speaker · Board Member, Association de l’Intelligence Narrative (ADIN) · Co-founder, International Coaching Academy
My vision — The Era of Meaning Architects The future belongs not to those who master technology fastest. It belongs to those who master the creation of meaning.
My approach integrates applied and cognitive narratology, neurophysiology, anthropology, and the practice of leadership and organizational development.
His work is the architecture of meaning.
I help leaders, teams, and organizations transform their narratives — distinguishing facts from interpretations, recognizing the limits of their own story, and consciously shaping the future they want.
Thirty years of practice: more than 8,000 hours of work with 5,000 clients across Eastern and Western Europe.